← All work02 · Direct-to-consumer apparel brand
Inicio Sport
- Role
- Founder
- Ran
- Feb 2023 – Sep 2024
- Store
- Shopify
- Customers
- 4,100
Live to inspire.
A gym apparel brand I founded and ran end to end on Shopify: designing the line, sourcing and production, the photo shoots and the ads, and every customer email. About $150,000 in revenue across 5,900 orders.
The brand
My first product, end to end
Inicio Sport was oversized and acid-wash gym wear with something to say: Inspire, Mentality, Limitless, Live to Inspire. I designed the line, found the suppliers, ran the shoots and the ads, and answered every customer myself.
I retired the brand in September 2024. It was my first hands-on lesson in managing a product: what customers need, working with suppliers on sourcing and production, and balancing cost, quality and demand.
~$150Kin revenue
5,900orders
4,100customers
64–71%gross margins
Campaigns
In the gym
Live to Inspire
Fearless
New drop
What I did
- 01Owned the P&LPriced against a $10 unit cost to hold 64–71% gross margins.
- 02Designed the lineGraphics, cuts and colourways, then sourcing, vendors, production and fulfillment.
- 03Ran the marketingPaid and organic campaigns on TikTok, Instagram and Facebook, with spend moved by performance.
- 04Talked to customersHandled customer service myself, which taught me more than any dashboard.
Tools
- Shopify
- TikTok Ads
- Meta Ads
- Photoshop
- Illustrator
- Canva